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How To Choose The Best Commercial Art

What is the Purpose of a Commercial Art?

The term "commercial art" refers to artwork created specifically for advertising purposes. Although it's true that artists create works of art for both personal enjoyment and financial gain, commercial art has its own set of rules. One important rule is that commercial art must adhere strictly to certain guidelines. Otherwise, it might fall into copyright infringement.

Commercial Artists Are Not Creators

Artists who produce commercial art are not considered creators. Instead, they are hired by companies to create advertisements. Because they are paid employees, they cannot claim ownership of their creations. If they violate these terms, they risk losing their jobs.

Advertising Has Its Own Rules

Because commercial art adheres to strict standards, it follows specific rules. First, commercial art must be original. That means it cannot contain elements copied from another source. Second, commercial art must be unique. That means it cannot duplicate existing products already being sold. Third, commercial art must be accurate. That means it must accurately portray the product advertised. Fourth, commercial art must be truthful. That means it must present facts honestly and fairly. Fifth, commercial art must be tasteful. That means it must appeal to consumers' sense of aesthetics. Sixth, commercial art must be effective. That means it must effectively communicate information to viewers. Seventh, commercial art must be timely. That means it must appear before potential customers within a reasonable amount of time. Eighth, commercial art must be appropriate. That means it must not offend anyone's sensibilities. Ninth, commercial art must be consistent. That means it must remain unchanged throughout production. Tenth, commercial art must be legible. That means it must be readable and understandable.

The Importance of Purchasing a Quality Commercial Art

Commercial artists create artwork for businesses, corporations, and organizations. Their work includes logos, advertisements, posters, brochures, flyers, business cards, web graphics, and so forth. Although it's important to purchase good quality artwork, it's equally important to know which type of artist creates each piece. An illustrator draws pictures; a graphic designer designs layouts; a photographer takes photos; and a painter paints scenes. Each type of artist has its own unique style and skill set.

Which Type Of Artist Creates Which Piece?

An illustrator uses pencil, pen, ink, markers, colored pencils, pastels, crayons, charcoal, chalk, paint brushes, spray cans, airbrush, and so forth. Graphic designers design layout templates, logos, illustrations, typography, icons, and so forth. Photographers capture images using film cameras, digital cameras, video recorders, scanners, printers, copiers, and so forth. Painters apply oil, acrylic, gouache, watercolor, tempera, eggshell, enamel, and so forth.

Is One Style Better Than Another?

Each type of artist has its own distinct style. Illustrators draw realistic figures, cartoon characters, abstract patterns, and so forth. Graphic designers create colorful, eye-catching layouts, fonts, and so forth. Photographers shoot candid shots, posed portraits, landscapes, closeups, and so forth. Painters depict vivid scenes, seascapes, cityscapes, and so forth.

Can Anyone Create Good Commercial Artwork?

Yes! Everyone can learn to become a professional artist. All you need is practice, patience, and dedication. If you've always wanted to pursue a career in the arts, now is the perfect time to start learning. Begin by taking classes in art schools, community colleges, and universities. Then, enroll in workshops offered by local museums, galleries, and studios. Lastly, join a group of fellow artists and attend social events where you can meet potential clients.

Do I Need Special Skills Or Education To Become A Professional Artist?

No! Just passion and determination are enough to begin creating beautiful pieces of art. Once you develop your skills, you'll soon discover that you enjoy working with your hands. After all, nothing feels better than seeing something you created turn into reality.

Features to Look For When Buying a Commercial Art

Commercial artists create artwork for businesses. Their jobs involve creating illustrations, logos, advertisements, posters, brochures, flyers, etc. If you plan on working as a commercial artist, it's important to know which features to look for when purchasing a piece of commercial art.

Size Matters

The size of the artwork matters. Smaller pieces are cheaper than larger ones. But, smaller pieces are harder to produce. That's why you might see lower prices for larger pieces.

Quality Counts

Artwork created by professional artists has higher quality standards than amateur works. Professional artists understand the importance of good design and craftsmanship. They strive to achieve perfection in everything they do. Amateur artists lack experience and training. Consequently, they struggle to meet deadlines and deliver high-quality products.

Creativity Counts

Professional artists possess creativity. Creativity is essential for producing great designs. An artist must think outside the box to develop unique concepts. Otherwise, he/she risks falling into the trap of copying someone else's style.

Originality Counts

An original idea is always worth its weight in gold. Originality is key to success. Without it, no business owner will ever trust you again.

Variety Counts

Business owners prefer to hire professionals who specialize in certain areas. For instance, graphic designers only create graphics; illustrators only draw pictures; photographers only shoot photos; etc. Variety is the spice of life. Businesses thrive on variety.

Efficiency Counts

Professionals aim to maximize efficiency. Efficiency refers to the amount of output produced per unit of input. Professionals seek ways to reduce costs and increase profits.

Time Management Skills Count

Professionals prioritize tasks based on urgency. Tasks that are urgent must be completed immediately. Those that aren't urgent can wait. Time management skills enable professionals to manage multiple projects simultaneously.

Team Building Skills Count

Professionals collaborate with team members to accomplish goals. Team building skills encourage collaboration among coworkers. Collaboration leads to increased productivity.

Different Types of Commercial Art

There's no doubt that advertising has become increasingly important in today's society. Advertising plays a vital role in our everyday lives by helping us identify products we might want to purchase. But it doesn't stop there. Advertisements play a huge part in shaping our culture and influencing our opinions. That's why advertisers invest so heavily into creating effective advertisements.

Advertising agencies create ads based on research conducted by psychologists and sociologists. Their goal is to appeal to consumers' emotions and subconscious desires. Because of this, commercials are able to influence our behavior and shape our attitudes towards certain brands.

The following list details four common forms of advertising. Each type of advertisement differs in terms of its effectiveness and impact.

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